Tana Malinga
Absa and Visa have teamed up in a powerful partnership to celebrate African football ahead of the TotalEnergies CAF Africa Cup of Nations Morocco 2025. The collaboration highlights unity, ambition, and opportunity,bringing fans closer to the action like never before.
As part of the campaign, South Africa’s national team captain Ronwen Williams takes centre stage as the face of the initiative. Known for his leadership and inspiring story, Williams represents resilience and progress,values both Absa and Visa stand for.
The campaign offers Absa Visa cardholders a once in a lifetime chance to win VIP packages to watch Africa’s biggest football showpiece live in Morocco. Customers simply need to make qualifying transactions using their Absa Visa cards to enter the draw.
Alicia Raynard, Executive of Absa Rewards, said:
“Ronwen’s journey reflects what Absa believes in, growing from humble beginnings, dreaming big, and turning progress into real success.”
Dorothy Matemba, Marketing Director – Southern Africa at Visa, added,
“Our role is to enable moments that matter and to make it possible for fans across Africa to feel the thrill of Africa’s biggest tournaments.”
Visa, the official payments partner of the tournament, will also power digital payment experiences across all event venues, ensuring a smooth and secure fan experience. The partnership connects sports passion with technology and innovation, showing how financial brands can support Africa’s sporting dreams.
With this exciting collaboration, Absa, Visa, and CAF bring African fans together under one goal, celebrating the spirit of football and giving people the chance to be part of the continent’s most electrifying tournament.
As Ronwen Williams says, every save, every pass, and every goal is a story of belief, now fans have a chance to write theirs too.
