The first time South Africa played at Lord’s was in 1907. This June, they return to the iconic venue for the ICC World Test Championship (WTC) final against Australia, with the hearts of the nation behind them and the Taste that’s stood the Test of time, Castle Lager, on their sleeves.
Celebrating 130 years of commitment to South Africa in 2025, the South African Breweries and Castle Lager continue to stand proudly behind the people and passions that unite the nation. Having pioneered sports sponsorship in South Africa, SAB through Castle Lager has always been trusted in innovating and supporting the country’s biggest sporting moments.
In that time, Castle Lager has witnessed the greatest triumphs and the most bitter heartbreaks the Proteas have experienced.
Over the last three decades, since South Africa’s readmission to cricket, Castle Lager has backed the Proteas. In the coming days, Castle Lager will once again proudly display that support on the leading sleeves of the Proteas’ kit when captain Temba Bavuma and the team take the field in the WTC final, starting on June 11.
“This moment with Cricket South Africa does not come as a surprise, as we have been backing the Proteas since 1992” said Vaughan Croeser Vice-President of Marketing at SAB. “We’ve continued to innovate and evolve how we support South African sports. Our commitment is steadfast as we drive sport forward in bold and meaningful ways.
“As part of our brand’s commitment to the Proteas, we are proud to be back on the sleeve of the playing kit ahead of the final taking place at Lord’s in London. This is a huge milestone in our sponsorship and one we hope will be known to have stood the test of time with Proteas.
“Castle Lager is the quintessential super fan of South Africa,” Croeser added.
“It’s the brand that you can always trust to bring people together around the things that they love, and Castle Lager and South Africa simply love the Proteas and our national teams. Through those partnerships, we have always aimed to be more than a sponsor.
“This is how we grow our business responsibly and create a lasting impact in the communities we operate in.”
For the fans here at home, there will be competitions across various channels, a limited special edition Castle x Proteas jersey, designed in collaboration with the new Protea technical sponsor Macron.
