Tana Malinga
From the streets of South Africa to every shared moment that matters, Simba Chips South Africa continues to define what it means to snack with pride. Since 1957, Simba, meaning “lion”- has stood as a symbol of bold taste, deep connection, and unforgettable crunch.
Now, the roar gets louder.
Introducing the new era of Simba, featuring thicker-cut potato chips, crafted to deliver a more intense crunch and an elevated flavour experience. Every bite is richer, every texture bolder, every moment more satisfying.
This is not just a chip. This is a celebration of taste.
CRUNCH. FEEL. ROAR.
Each bite delivers:
A thicker, more powerful crunch
A fuller, deeper flavour hit
A satisfying texture that lingers
A bold taste built for sharing
But the experience doesn’t stop at the packet.
At the vibrant and energetic Rand Easter Show 2026, the roar comes alive. It has become the ultimate destination where flavour meets exploration, where consumers gather to experience the new Simba story firsthand. The show transforms into a playground of taste, energy, and discovery, making it one of the hottest places to be right now.
It’s not just about eating, it’s about engaging. It’s about being part of a moment where innovation, culture, and flavour collide.
As Brand Manager Reylene Barlow explains, the evolution is rooted in connection, making every shared experience more meaningful. And as Bongumesiya Simelane adds, the voice of the consumer continues to drive the brand forward, ensuring every bite stays true to what South Africans love.
Now available nationwide, and proudly showcased at the Rand Easter Show, the new Simba experience invites you to taste, explore, and celebrate like never before.
So when hunger calls…
don’t answer quietly.
Answer with a roar.
Answer with Simba.
