Tana Malinga
NESCAFÉ has brought a new twist to coffee in South Africa with its NESCAFÉ Espresso Concentrate, an easy tasty way to make café style iced coffee at home with just one quick pour.
From 14-16 November, shoppers at Rosebank Mall got to try the new product, mix flavours and learn simple tricks to make their iced coffee extra delicious. The idea is simple: POUR IT. MIX IT. HACK IT!
The Espresso Concentrate is made from smooth Arabica coffee and comes in two flavours: Sweet Vanilla, for a creamy, gentle taste and Black, for a bold, strong kick. It’s perfect for anyone who wants great iced coffee without complicated steps.
Using it is super easy. Just pour the concentrate into a glass, add milk and ice and enjoy. You can drink it as is or make it fun with flavours like caramel, hazelnut, chocolate, spice or honey. It’s coffee that lets your imagination lead the way.
“NESCAFÉ Espresso Concentrate gives people the confidence to create iced coffee that reflects their taste and lifestyle,” says Elizabeth Gichangi, Head of Marketing for Coffee at Nestlé ESAR. “It’s about making coffee feel fresh, personal and effortless.”
With this launch, NESCAFÉ is bringing a new energy to South Africa’s coffee culture , where great taste meets creativity and simple enjoyment. The NESCAFÉ Espresso Concentrate is now available on shelves.
